Timeline

Process

I focused on creating a responsive baking app that felt intuitive and fun. I started by learning what users actually needed, then worked through sketches, wireframes, and final designs to bring the vision to life.

Scientifically Sweet Timeline

Personas

Research

I interviewed users like home bakers and professionals to understand what mattered to them—things like printable recipes, clear instructions, and quick access without all the fluff.

Scientifically Sweet personas

Userflow

Ideation

I sketched out early ideas like editable cookbooks and a personalized search tool. I wanted the experience to feel creative and approachable for all kinds of bakers.

userflow

Low Fidelity Wireframes and User Response

Wireframes

I started with rough pen-and-paper wireframes and then refined them using AI tools. This helped me figure out layout and user flow before jumping into design.

Low Fidelity Wireframes and User Testing

Style Guide

Design

I chose playful, clean typography and a warm color palette that felt modern but still welcoming—like something a hobby baker or pro could enjoy using.

Style Guide

Preference Testing

Prototype

I built high-fidelity mockups in Figma and made updates based on user feedback. The final version felt polished and easy to use on mobile.

Preference Testing

High Fidelity Wireframes

Conclusion

Scientifically Sweet makes baking more accessible. It’s designed to be a creative space where people can edit and share recipes, build cookbooks, and feel supported—whether they’re baking for fun or for a crowd.

High Fidelity Wireframes